What is SEO and Why is it Important?

August 19, 2022

Have you wondered why my website is not getting enough traffic? Or maybe why my website is not on the first page of Google search? That is because you are not aware of something called SEO or SEM. These features help your website to be found in Google search when audiences are looking for certain products or services.

Now let’s get down to business with SEO. The theory and practice of getting pages to rank higher in web crawlers like Google is known as SEO, or search engine optimization. Ranking higher in web crawlers might generate a boost in traffic to a site during peak hours, as search is one of the key ways that people find online-based content. The results page in Google and other web crawlers frequently includes paid advertisements at the top of the page, followed by the standard outcomes hunt advertisers’ “natural indexed listings.” To distinguish it from traffic acquired through paid search, SEO traffic is frequently referred to as “natural inquiry traffic.”

Why It’s Important

One of the most important aspects of SEO is increasing perceivability, which means making it easier for people to find you when they’re looking for anything you have to offer. Your perceivability is inextricably linked to your posture.

The higher you rank on a search engine result page (SERP), the more likely your potential customers will see and click on your website. When you learn to use SEO to your advantage, you can increase your visibility and position on the internet search result page, which will result in more visitors to your site or page.


That being said, SEO is absolutely critical for any business that needs to be noticed by others—which is most business. So your endeavours are definitely justified. SEO may sound absurd, but its function can assist a business to achieve various objectives such as brand mindfulness, traffic, transformations, client experience, and more. Hence, it is significant for computerised advertisers to have a strong handle on what SEO is and how it can assist their marketing campaign.

For more information, contact us and we will be happy to discuss more opportunities & collaborations together. 

About Us

Twenty8 is a multi-functional integrated marketing agency that manages all aspects of online and offline marketing. Twenty8 is established to help businesses of different sizes and individuals to achieve their marketing goals using social media, content creation, branding, event marketing and more.

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