Identify Your Target Audiences

To create content that has relevant information with your audience, you must first know who that audience is.

Research from the customer’s data, such as their age and gender to purchase behavior and web page engagement. Survey your audience to understand what you’re doing well, what you could improve, and what kind of information people want to learn from you

Furthermore, observing from competitors’ social media accounts, blog comments, and customer reviews can help you know how competitors fulfill the customers’ needs and know are you able to meet their needs? 

Once you’ve gathered all of this data, segment your audience to help you craft personalized content that meets target groups’ specific needs.

Keep Information Up To Date

Show them that your site is fresh, current, and a reliable source for useful information. If you lack new ideas, you may have links to previous articles that may no longer exist.

Creating useful material is a cornerstone of SEO content strategy, you may follow up the trends through the media, it helps you easily to know what is the topic that people seek for.

Pinpoint keywords that meet your audience’s needs.

You should research words and phrases that might directly provide meaning to your readers. You can begin with a broad search term that relates to your core content. For example, If you sell Baby clothes, you can start with the root keyword:”baby clothes.”

You can narrow the scope based on the factors about your top sellers, research what questions that people might ask Google to find your brands and your products. Besides that, use keyword variation that relates to your business.